![\"What](\"https:\/\/www.tawk.to\/wp-content\/uploads\/2021\/02\/Blog-Illustration-Rev-2_What-is-White-Labeling.jpg\")
<\/a><\/figure><\/div>\n\n\n\nWhat is white labeling?<\/h2>\n\n\n\nPeople like consistency. Whether it\u2019s a store or a restaurant, they want to come in and see what you are famous for. <\/em><\/p>\u2015<\/em><\/em><\/em> Millard Drexler<\/em><\/cite><\/blockquote>\n\n\n\nWhite labeling gives businesses the power to add new offers quickly by rebranding premade products and services.<\/p>\n\n\n\n
Walk into a typical American grocery store, and you\u2019ll likely find store-brand dish soap made in a factory that produces the same item for multiple store brands. Each store adds their own label and packaging.<\/p>\n\n\n\n
While every tawk.to user can change the appearance, greetings and behavior of their tawk.to widget, our optional Remove Branding Add-on lets you make the widget and email 100% your own:<\/p>\n\n\n\n
- Remove or replace the small \u201cpowered by tawk.to\u201d message at the bottom with your own <\/li>
- Assign your own domain to your widget\u2019s Chat Page <\/li>
- Send ticketing emails from a custom email address with your brand and link in the footer<\/li><\/ul>\n\n\n\n
Now you can also remove or replace the \u201cpowered by tawk.to\u201d snippet from the footer of your Knowledge Base and assign your own domain.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Why white label?<\/h2>\n\n\n\n![\"\"](\"https:\/\/www.tawk.to\/wp-content\/uploads\/2021\/02\/Blog-Illustration-Rev-2_More-recognition-and-loyalty-less-confusion-1024x487.jpg\")
<\/a><\/figure><\/div>\n\n\n\nMore recognition, less confusion<\/h3>\n\n\n\nThe first lesson of branding: memorability. It’s very difficult buying something you can’t remember.<\/em><\/em><\/p>\u2015 John Hegarty, Hegarty on Advertising<\/em><\/em><\/cite><\/blockquote>\n\n\n\nWhat\u2019s the first name that comes to mind?<\/p>\n\n\n\n
Black turtleneck? <\/p>\n\n\n\n
Steve Jobs. <\/p>\n\n\n\n
A checkmark-like swoosh? <\/p>\n\n\n\n
Nike. <\/p>\n\n\n\n
Giant yellow arches? <\/p>\n\n\n\n
McDonalds.<\/p>\n\n\n\n
You could think of your brand as the inner essence of your business. Stores, websites and products change \u2014 sometimes quickly. Your brand makes them stand out as yours every time. It\u2019s what people remember, recognize and return to.<\/p>\n\n\n\n
Showing up with 100% consistency makes it easier for potential customers to recognize and remember your brand. Look for ways to personalize all your communications with the same design elements, styles, logos and even words and phrases that make you look and sound like \u2026 you.<\/p>\n\n\n\n
Keeping every page, widget and email in alignment helps your visitors get to know and trust you just a little better every time.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.tawk.to\/wp-content\/uploads\/2021\/02\/Blog-Illustration-Rev-2_The-Trust-Factor-1024x486.jpg\")
<\/a><\/figure><\/div>\n\n\n\nThe Trust Factor<\/h3>\n\n\n\nTrust is built with consistency.<\/em><\/em><\/p>\u2014 Lincoln Chafee, US state senator<\/em><\/em><\/cite><\/blockquote>\n\n\n\nShowing up every time with the same look, feel and voice gives your visitors an unspoken message that they can depend on you. <\/p>\n\n\n\n
In a recent report by Lucidpress,<\/a> 70% of respondents identified brand consistency as important to maintaining relationships with existing customers. Participants in the same study estimated that brand consistency alone would grow their revenue an average of 33%.<\/p>\n\n\n\nSwitching voices, styles or colors without a strategy results in confusion, with nearly one in five businesses reporting that off-brand content damages their reputation or credibility.<\/p>\n\n\n\n
White labeling creates a frictionless experience for your visitors when they move from your site to your social profiles, related pages or apps. <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.tawk.to\/wp-content\/uploads\/2021\/02\/Blog-Illustration-Rev-2_White-labeling-multiplies-your-time-and-resources-1024x486.jpg\")
<\/a><\/figure><\/div>\n\n\n\nWhite labeling multiplies your time and resources<\/h2>\n\n\n\n
White labeling SaaS allows you to offer new products without hiring a team of developers or providing maintenance and security updates. <\/p>\n\n\n\n
You see, our Knowledge Base is the Help Center right on this website. It\u2019s exactly the same Knowledge Base you have \u2014 with all the same features \u2014 and it\u2019s 100% free. <\/p>\n\n\n\n
Every day, thousands of visitors leave us feedback and ratings. Our team shares questions, requests, and concerns we use to continually improve the Knowledge Base experience for our users. <\/p>\n\n\n\n
We call it \u201ceating our own dog food.\u201d<\/p>\n\n\n\n
That is, we discover how to make the Knowledge Base better by using it ourselves, listening to visitors live in the tawk.to chat and sharing what we learn with our developers.<\/p>\n\n\n\n
In fact, it was by talking to our customers that we learned they wanted the option to white label. <\/p>\n\n\n\n
Now, your customers will love YOU for the help you give them. <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.tawk.to\/wp-content\/uploads\/2021\/02\/Blog-Illustration_How-much-does-it-cost-to-white-label-my-Knowledge-Base-2-1024x486.jpg\")
<\/a><\/figure><\/div>\n\n\n\nHow much does it cost to white label my Knowledge Base?<\/h2>\n\n\n\n
While software providers typically require a paid plan to white label – or even create – a Knowledge Base, we wanted to give businesses of every size the opportunity to show pride in their brands by completely removing our name from their help centers. <\/p>\n\n\n\n
If you\u2019ve already taken advantage of the Remove Branding Add-on<\/strong> for your widget and email, you can remove the tawk.to branding from your Knowledge Base footer and assign a new domain right now.<\/p>\n\n\n\nWe\u2019ll continue to do all the hosting, develop the product, and make new improvements based on the feedback that rolls in. You get a help center that\u2019s personalized for your business.<\/p>\n\n\n\n
Your customers will love being able to search and find what they\u2019re looking for any time of day \u2014 whether you\u2019re open or closed. And your name is the one they\u2019ll get to know and trust.<\/p>\n\n\n\n
You\u2019ll find our Remove Branding Add-on<\/strong> feature in the Add-on section of your tawk.to Dashboard<\/a>. And if you have questions about the feature or how to put it in place, we\u2019re here to help you 24 hours a day, 7 days a week. <\/p>\n\n\n\nIf you\u2019ve already white labeled your Knowledge Base, we\u2019d love to know what you think of this new feature. Share your story<\/a> with us or visit our User Voice<\/a> page, where you can suggest a new feature or improvement to make tawk.to the best product available. We would love to hear from you!<\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
As business owners, we want our brands to be known, trusted, and remembered. Today we\u2019re excited to announce the launch of our new white label feature for your Knowledge Base. What is white labeling? Why are we getting so many requests? And what can white labeling do for your business?<\/p>\n","protected":false},"author":1,"featured_media":74719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"webinar_types":[],"class_list":["post-1445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":33,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445\/revisions"}],"predecessor-version":[{"id":76744,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445\/revisions\/76744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/media\/74719"}],"wp:attachment":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/media?parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/categories?post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/tags?post=1445"},{"taxonomy":"webinar_types","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/webinar_types?post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
People like consistency. Whether it\u2019s a store or a restaurant, they want to come in and see what you are famous for. <\/em><\/p>\u2015<\/em><\/em><\/em> Millard Drexler<\/em><\/cite><\/blockquote>\n\n\n\n White labeling gives businesses the power to add new offers quickly by rebranding premade products and services.<\/p>\n\n\n\n Walk into a typical American grocery store, and you\u2019ll likely find store-brand dish soap made in a factory that produces the same item for multiple store brands. Each store adds their own label and packaging.<\/p>\n\n\n\n While every tawk.to user can change the appearance, greetings and behavior of their tawk.to widget, our optional Remove Branding Add-on lets you make the widget and email 100% your own:<\/p>\n\n\n\n Now you can also remove or replace the \u201cpowered by tawk.to\u201d snippet from the footer of your Knowledge Base and assign your own domain.<\/p>\n\n\n\n <\/p>\n\n\n\n The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.<\/em><\/em><\/p>\u2015 John Hegarty, Hegarty on Advertising<\/em><\/em><\/cite><\/blockquote>\n\n\n\n What\u2019s the first name that comes to mind?<\/p>\n\n\n\n Black turtleneck? <\/p>\n\n\n\n Steve Jobs. <\/p>\n\n\n\n A checkmark-like swoosh? <\/p>\n\n\n\n Nike. <\/p>\n\n\n\n Giant yellow arches? <\/p>\n\n\n\n McDonalds.<\/p>\n\n\n\n You could think of your brand as the inner essence of your business. Stores, websites and products change \u2014 sometimes quickly. Your brand makes them stand out as yours every time. It\u2019s what people remember, recognize and return to.<\/p>\n\n\n\n Showing up with 100% consistency makes it easier for potential customers to recognize and remember your brand. Look for ways to personalize all your communications with the same design elements, styles, logos and even words and phrases that make you look and sound like \u2026 you.<\/p>\n\n\n\n Keeping every page, widget and email in alignment helps your visitors get to know and trust you just a little better every time.<\/p>\n\n\n\n Trust is built with consistency.<\/em><\/em><\/p>\u2014 Lincoln Chafee, US state senator<\/em><\/em><\/cite><\/blockquote>\n\n\n\n Showing up every time with the same look, feel and voice gives your visitors an unspoken message that they can depend on you. <\/p>\n\n\n\n In a recent report by Lucidpress,<\/a> 70% of respondents identified brand consistency as important to maintaining relationships with existing customers. Participants in the same study estimated that brand consistency alone would grow their revenue an average of 33%.<\/p>\n\n\n\n Switching voices, styles or colors without a strategy results in confusion, with nearly one in five businesses reporting that off-brand content damages their reputation or credibility.<\/p>\n\n\n\n White labeling creates a frictionless experience for your visitors when they move from your site to your social profiles, related pages or apps. <\/p>\n\n\n\n White labeling SaaS allows you to offer new products without hiring a team of developers or providing maintenance and security updates. <\/p>\n\n\n\n You see, our Knowledge Base is the Help Center right on this website. It\u2019s exactly the same Knowledge Base you have \u2014 with all the same features \u2014 and it\u2019s 100% free. <\/p>\n\n\n\n Every day, thousands of visitors leave us feedback and ratings. Our team shares questions, requests, and concerns we use to continually improve the Knowledge Base experience for our users. <\/p>\n\n\n\n We call it \u201ceating our own dog food.\u201d<\/p>\n\n\n\n That is, we discover how to make the Knowledge Base better by using it ourselves, listening to visitors live in the tawk.to chat and sharing what we learn with our developers.<\/p>\n\n\n\n In fact, it was by talking to our customers that we learned they wanted the option to white label. <\/p>\n\n\n\n Now, your customers will love YOU for the help you give them. <\/p>\n\n\n\n While software providers typically require a paid plan to white label – or even create – a Knowledge Base, we wanted to give businesses of every size the opportunity to show pride in their brands by completely removing our name from their help centers. <\/p>\n\n\n\n If you\u2019ve already taken advantage of the Remove Branding Add-on<\/strong> for your widget and email, you can remove the tawk.to branding from your Knowledge Base footer and assign a new domain right now.<\/p>\n\n\n\n We\u2019ll continue to do all the hosting, develop the product, and make new improvements based on the feedback that rolls in. You get a help center that\u2019s personalized for your business.<\/p>\n\n\n\n Your customers will love being able to search and find what they\u2019re looking for any time of day \u2014 whether you\u2019re open or closed. And your name is the one they\u2019ll get to know and trust.<\/p>\n\n\n\n You\u2019ll find our Remove Branding Add-on<\/strong> feature in the Add-on section of your tawk.to Dashboard<\/a>. And if you have questions about the feature or how to put it in place, we\u2019re here to help you 24 hours a day, 7 days a week. <\/p>\n\n\n\n If you\u2019ve already white labeled your Knowledge Base, we\u2019d love to know what you think of this new feature. Share your story<\/a> with us or visit our User Voice<\/a> page, where you can suggest a new feature or improvement to make tawk.to the best product available. We would love to hear from you!<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" As business owners, we want our brands to be known, trusted, and remembered. Today we\u2019re excited to announce the launch of our new white label feature for your Knowledge Base. What is white labeling? Why are we getting so many requests? And what can white labeling do for your business?<\/p>\n","protected":false},"author":1,"featured_media":74719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"webinar_types":[],"class_list":["post-1445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":33,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445\/revisions"}],"predecessor-version":[{"id":76744,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/posts\/1445\/revisions\/76744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/media\/74719"}],"wp:attachment":[{"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/media?parent=1445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/categories?post=1445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/tags?post=1445"},{"taxonomy":"webinar_types","embeddable":true,"href":"https:\/\/www.tawk.to\/wp-json\/wp\/v2\/webinar_types?post=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why white label?<\/h2>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nMore recognition, less confusion<\/h3>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nThe Trust Factor<\/h3>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nWhite labeling multiplies your time and resources<\/h2>\n\n\n\n
<\/a><\/figure><\/div>\n\n\n\nHow much does it cost to white label my Knowledge Base?<\/h2>\n\n\n\n