{"id":67475,"date":"2020-11-24T05:16:51","date_gmt":"2020-11-24T05:16:51","guid":{"rendered":"https:\/\/www.tawk.to\/?p=67475"},"modified":"2024-10-22T07:55:16","modified_gmt":"2024-10-22T07:55:16","slug":"one-small-step-to-a-digitally-savvy-business","status":"publish","type":"post","link":"https:\/\/www.tawk.to\/events\/one-small-step-to-a-digitally-savvy-business\/","title":{"rendered":"One Small Step to a digitally savvy business"},"content":{"rendered":"\n

Human beings are wired to connect. Whether we\u2019re stopping by a friend\u2019s house or walking into a local store, a warm welcome has the power to lift our spirits, make our day brighter in any weather, and keep us coming back. <\/p>\n\n\n\n

With the arrival of COVID, that friendly welcome and storefront are quickly changing for businesses everywhere. <\/p>\n\n\n\n

With 22 billion e-commerce visits<\/a> in June 2020 alone, the door is now digital \u2014 and it goes wherever your customer goes.<\/p>\n\n\n\n

That can mean one of two things:\u00a0\u00a0<\/h2>\n\n\n\n

1. You\u2019re getting more orders online and preparing to make a strong recovery and stay strong post-COVID.<\/p>\n\n\n\n

Or <\/p>\n\n\n\n

2. If you\u2019re like a quarter of the small and medium businesses in a recent study, you still haven\u2019t started using digital tools  \u2014  you\u2019re now sorting through a mega-maze of choices to find solutions that are effective, affordable, and easy to understand and use.<\/p>\n\n\n\n

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One Small Step, a new collaboration between the Australian Government and industry leaders, is here to help.<\/p>\n\n\n\n

At tawk.to, we are proud to be part of this joint effort along with MYOB, Navii Digital, Adobe, AustCyber, Facebook, ServiceNow, and Uber Eats. <\/p>\n\n\n\n

Three live streams bring together experts showing business owners how to use digital tools effectively to reach their customers, stay safe, and grow their businesses online. <\/p>\n\n\n\n

Each episode also features real-life stories from business owners who have successfully made the journey to digital.<\/p>\n\n\n\n

If you didn\u2019t catch the first session last week, here\u2019s a quick recap of our takeaways and a short preview of what\u2019s coming.<\/p>\n\n\n\n

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Bridging the technology gap<\/h2>\n\n\n\n

Bridges symbolize change and flexibility! They show us this simple philosophy: When you are on one side, you can easily move to the other side!<\/em><\/p>\u2015 Mehmet Murat \u0130ldan<\/em><\/cite><\/blockquote>\n\n\n\n

In a new study from MYOB, eight in 10 small business owners under 40 want to be more digitally savvy. Half of those responding believe digital media will play a greater role in their business after COVID-19.<\/p>\n\n\n\n

Yet more than a quarter rate their use of tech as low. And almost a third (29%) have no website or social media presence at all. <\/p>\n\n\n\n

The reason? They simply don\u2019t have the time to take their businesses online.<\/p>\n\n\n\n

To bridge the digital gap, One Small Step offers tools to help busy business owners make meaningful changes – one small, do-able step at a time.<\/p>\n\n\n\n

Getting smart about change<\/h2>\n\n\n\n

The measure of intelligence is the ability to change.<\/em><\/p>\u2015 Albert Einstein<\/cite><\/blockquote>\n\n\n\n

The series kicked off November 18 with a keynote from Facebook\u2019s Melinda Petrunoff along with guest panelists from Fluffy Crunch, Earthmoving Attachments, Artelia Jewellery and C\u00e9ramiques.<\/p>\n\n\n\n

Petrunoff, Head Of Small and Medium Businesses at Facebook ANZ, shared two reports with fresh research on the changing shopping experience and how businesses and customers are finding new ways to adapt in a year when, I think we can all agree, it\u2019s been nearly impossible to predict what happens next.<\/p>\n\n\n\n

The conclusion? There\u2019s good news for small businesses in the recovery.<\/p>\n\n\n\n

The Global State of Small Business Report (Facebook and OECD) surveyed 25 thousand people across 50 countries. According to Petrunoff, the data shows that while businesses are still struggling, they\u2019re also staying resilient \u2014 when they have the right digital tools.<\/p>\n\n\n\n

People are spending money again. We\u2019re shopping more than ever before from our homes, cars \u2026 wherever we can tap the buy button on our phones. And entrepreneurs are feeling optimistic about the future and worrying less and less each month about cash flow.<\/p>\n\n\n\n

5 consumer trends to watch now<\/h2>\n\n\n\n

So now that your customers are shopping online, how can you be the one they keep turning to? <\/p>\n\n\n\n

The Future Now<\/em> report from MYOB reveals 5 key trends for business owners to watch for in 2020. <\/p>\n\n\n\n